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  • Accent colored circles can be used with both negative space and photography. BrandGuide BRANDELEMENTS Brand Elements 07 HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HOSPITALS Light weighted circle - 2 pt size in this example. Complimentary colored text to separate from the outline of the circle. Black weighted font. Being a brand that owns blue, we need to ensure our vibrant palette is never dull nor flat. We have taken the time to ensure our core colors contrast well in our brand space. Ensure you use the correct color profile when executing any brandmaterial and content. PRIMARY ACCENT BrandGuide COLORS Brand Colors Color CodesCMYK: C61 M0 Y24 K0RGB: R85 G196 B202Web: #55C4CA Color CodesCMYK: C78 M56 Y0 K0RGB: R70 G112 B183Web: #4670B7 Color CodesCMYK: C100 M87 Y43 K53RGB: R8 G30 B62Web: #081E3E Color CodesCMYK: C90 M79 Y55 K71RGB: R11 G21 B38Web: #0B1526 Color CodesCMYK: C4 M31 Y70 K0RGB: R242 G182 B100Web: #F2B664 Color CodesCMYK: C30 M20 Y12 K0RGB: R178 G187 B203Web: #B2BBCB 06 Only approved versions of the logo should be used, and examples of restricted usage are shown here. 1. Do not alter the logo. BrandGuide PRIMARYASSETS Logo Usage 2. Do not squeeze or stretch the logo. 3. Do not tilt or warp the logo. 4. Do not use logo over pattern. 6. Do not change the color of the logo. 5. Do not add drop shadow or effects. 8. Do not remove the circle around the 7. Do not outline the logo. 05 Primary color is navy and inverted to white on secondary colors. BrandGuide PRIMARYASSETS Logotype 04 To ensure maximum contrast, we’ve outlined the optimal pairings between our colors. Please use only these pairings to maintain our brand’sfresh look and feel. The crossed out pairings should be avoided at all times. BrandGuide PRIMARYASSETS Color Combinations 08 Purpose of This Book These guidelines provide guardrails as you’re executing work on behalf of Cover Me. Following these guidelines will help us to keep the brand consistent across teams and media platforms. BrandGuide 03 CONTENTS 03 Purpose of This Book04 Primary Assets05 Colors06 Logo Usage07 Brand Colors08 Brand Elements09 Color Combinations BrandGuide CONTENTS BrandGuide version 1.0 • march 2020 Start immediately
  • Accent colored circles can be used with both negative space and photography. BrandGuide BRANDELEMENTS Brand Elements 07 HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HOSPITALS Light weighted circle - 2 pt size in this example. Complimentary colored text to separate from the outline of the circle. Black weighted font. Being a brand that owns blue, we need to ensure our vibrant palette is never dull nor flat. We have taken the time to ensure our core colors contrast well in our brand space. Ensure you use the correct color profile when executing any brandmaterial and content. PRIMARY ACCENT BrandGuide COLORS Brand Colors Color CodesCMYK: C61 M0 Y24 K0RGB: R85 G196 B202Web: #55C4CA Color CodesCMYK: C78 M56 Y0 K0RGB: R70 G112 B183Web: #4670B7 Color CodesCMYK: C100 M87 Y43 K53RGB: R8 G30 B62Web: #081E3E Color CodesCMYK: C90 M79 Y55 K71RGB: R11 G21 B38Web: #0B1526 Color CodesCMYK: C4 M31 Y70 K0RGB: R242 G182 B100Web: #F2B664 Color CodesCMYK: C30 M20 Y12 K0RGB: R178 G187 B203Web: #B2BBCB 06 Only approved versions of the logo should be used, and examples of restricted usage are shown here. 1. Do not alter the logo. BrandGuide PRIMARYASSETS Logo Usage 2. Do not squeeze or stretch the logo. 3. Do not tilt or warp the logo. 4. Do not use logo over pattern. 6. Do not change the color of the logo. 5. Do not add drop shadow or effects. 8. Do not remove the circle around the 7. Do not outline the logo. 05 Primary color is navy and inverted to white on secondary colors. BrandGuide PRIMARYASSETS Logotype 04 To ensure maximum contrast, we’ve outlined the optimal pairings between our colors. Please use only these pairings to maintain our brand’sfresh look and feel. The crossed out pairings should be avoided at all times. BrandGuide PRIMARYASSETS Color Combinations 08 Purpose of This Book These guidelines provide guardrails as you’re executing work on behalf of Cover Me. Following these guidelines will help us to keep the brand consistent across teams and media platforms. BrandGuide 03 CONTENTS 03 Purpose of This Book04 Primary Assets05 Colors06 Logo Usage07 Brand Colors08 Brand Elements09 Color Combinations BrandGuide CONTENTS BrandGuide version 1.0 • march 2020 On-board in hours
  • Accent colored circles can be used with both negative space and photography. BrandGuide BRANDELEMENTS Brand Elements 07 HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HOSPITALS Light weighted circle - 2 pt size in this example. Complimentary colored text to separate from the outline of the circle. Black weighted font. Being a brand that owns blue, we need to ensure our vibrant palette is never dull nor flat. We have taken the time to ensure our core colors contrast well in our brand space. Ensure you use the correct color profile when executing any brandmaterial and content. PRIMARY ACCENT BrandGuide COLORS Brand Colors Color CodesCMYK: C61 M0 Y24 K0RGB: R85 G196 B202Web: #55C4CA Color CodesCMYK: C78 M56 Y0 K0RGB: R70 G112 B183Web: #4670B7 Color CodesCMYK: C100 M87 Y43 K53RGB: R8 G30 B62Web: #081E3E Color CodesCMYK: C90 M79 Y55 K71RGB: R11 G21 B38Web: #0B1526 Color CodesCMYK: C4 M31 Y70 K0RGB: R242 G182 B100Web: #F2B664 Color CodesCMYK: C30 M20 Y12 K0RGB: R178 G187 B203Web: #B2BBCB 06 Only approved versions of the logo should be used, and examples of restricted usage are shown here. 1. Do not alter the logo. BrandGuide PRIMARYASSETS Logo Usage 2. Do not squeeze or stretch the logo. 3. Do not tilt or warp the logo. 4. Do not use logo over pattern. 6. Do not change the color of the logo. 5. Do not add drop shadow or effects. 8. Do not remove the circle around the 7. Do not outline the logo. 05 Primary color is navy and inverted to white on secondary colors. BrandGuide PRIMARYASSETS Logotype 04 To ensure maximum contrast, we’ve outlined the optimal pairings between our colors. Please use only these pairings to maintain our brand’sfresh look and feel. The crossed out pairings should be avoided at all times. BrandGuide PRIMARYASSETS Color Combinations 08 Purpose of This Book These guidelines provide guardrails as you’re executing work on behalf of Cover Me. Following these guidelines will help us to keep the brand consistent across teams and media platforms. BrandGuide 03 CONTENTS 03 Purpose of This Book04 Primary Assets05 Colors06 Logo Usage07 Brand Colors08 Brand Elements09 Color Combinations BrandGuide CONTENTS BrandGuide version 1.0 • march 2020 Real-time customization for your use case
  • Accent colored circles can be used with both negative space and photography. BrandGuide BRANDELEMENTS Brand Elements 07 HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HOSPITALS Light weighted circle - 2 pt size in this example. Complimentary colored text to separate from the outline of the circle. Black weighted font. Being a brand that owns blue, we need to ensure our vibrant palette is never dull nor flat. We have taken the time to ensure our core colors contrast well in our brand space. Ensure you use the correct color profile when executing any brandmaterial and content. PRIMARY ACCENT BrandGuide COLORS Brand Colors Color CodesCMYK: C61 M0 Y24 K0RGB: R85 G196 B202Web: #55C4CA Color CodesCMYK: C78 M56 Y0 K0RGB: R70 G112 B183Web: #4670B7 Color CodesCMYK: C100 M87 Y43 K53RGB: R8 G30 B62Web: #081E3E Color CodesCMYK: C90 M79 Y55 K71RGB: R11 G21 B38Web: #0B1526 Color CodesCMYK: C4 M31 Y70 K0RGB: R242 G182 B100Web: #F2B664 Color CodesCMYK: C30 M20 Y12 K0RGB: R178 G187 B203Web: #B2BBCB 06 Only approved versions of the logo should be used, and examples of restricted usage are shown here. 1. Do not alter the logo. BrandGuide PRIMARYASSETS Logo Usage 2. Do not squeeze or stretch the logo. 3. Do not tilt or warp the logo. 4. Do not use logo over pattern. 6. Do not change the color of the logo. 5. Do not add drop shadow or effects. 8. Do not remove the circle around the 7. Do not outline the logo. 05 Primary color is navy and inverted to white on secondary colors. BrandGuide PRIMARYASSETS Logotype 04 To ensure maximum contrast, we’ve outlined the optimal pairings between our colors. Please use only these pairings to maintain our brand’sfresh look and feel. The crossed out pairings should be avoided at all times. BrandGuide PRIMARYASSETS Color Combinations 08 Purpose of This Book These guidelines provide guardrails as you’re executing work on behalf of Cover Me. Following these guidelines will help us to keep the brand consistent across teams and media platforms. BrandGuide 03 CONTENTS 03 Purpose of This Book04 Primary Assets05 Colors06 Logo Usage07 Brand Colors08 Brand Elements09 Color Combinations BrandGuide CONTENTS BrandGuide version 1.0 • march 2020 HIPAA compliant
  • Accent colored circles can be used with both negative space and photography. BrandGuide BRANDELEMENTS Brand Elements 07 HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HOSPITALS Light weighted circle - 2 pt size in this example. Complimentary colored text to separate from the outline of the circle. Black weighted font. Being a brand that owns blue, we need to ensure our vibrant palette is never dull nor flat. We have taken the time to ensure our core colors contrast well in our brand space. Ensure you use the correct color profile when executing any brandmaterial and content. PRIMARY ACCENT BrandGuide COLORS Brand Colors Color CodesCMYK: C61 M0 Y24 K0RGB: R85 G196 B202Web: #55C4CA Color CodesCMYK: C78 M56 Y0 K0RGB: R70 G112 B183Web: #4670B7 Color CodesCMYK: C100 M87 Y43 K53RGB: R8 G30 B62Web: #081E3E Color CodesCMYK: C90 M79 Y55 K71RGB: R11 G21 B38Web: #0B1526 Color CodesCMYK: C4 M31 Y70 K0RGB: R242 G182 B100Web: #F2B664 Color CodesCMYK: C30 M20 Y12 K0RGB: R178 G187 B203Web: #B2BBCB 06 Only approved versions of the logo should be used, and examples of restricted usage are shown here. 1. Do not alter the logo. BrandGuide PRIMARYASSETS Logo Usage 2. Do not squeeze or stretch the logo. 3. Do not tilt or warp the logo. 4. Do not use logo over pattern. 6. Do not change the color of the logo. 5. Do not add drop shadow or effects. 8. Do not remove the circle around the 7. Do not outline the logo. 05 Primary color is navy and inverted to white on secondary colors. BrandGuide PRIMARYASSETS Logotype 04 To ensure maximum contrast, we’ve outlined the optimal pairings between our colors. Please use only these pairings to maintain our brand’sfresh look and feel. The crossed out pairings should be avoided at all times. BrandGuide PRIMARYASSETS Color Combinations 08 Purpose of This Book These guidelines provide guardrails as you’re executing work on behalf of Cover Me. Following these guidelines will help us to keep the brand consistent across teams and media platforms. BrandGuide 03 CONTENTS 03 Purpose of This Book04 Primary Assets05 Colors06 Logo Usage07 Brand Colors08 Brand Elements09 Color Combinations BrandGuide CONTENTS BrandGuide version 1.0 • march 2020 Use your team (on-site or work from home)
  • Accent colored circles can be used with both negative space and photography. BrandGuide BRANDELEMENTS Brand Elements 07 HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HeadLine Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. HOSPITALS Light weighted circle - 2 pt size in this example. Complimentary colored text to separate from the outline of the circle. Black weighted font. Being a brand that owns blue, we need to ensure our vibrant palette is never dull nor flat. We have taken the time to ensure our core colors contrast well in our brand space. Ensure you use the correct color profile when executing any brandmaterial and content. PRIMARY ACCENT BrandGuide COLORS Brand Colors Color CodesCMYK: C61 M0 Y24 K0RGB: R85 G196 B202Web: #55C4CA Color CodesCMYK: C78 M56 Y0 K0RGB: R70 G112 B183Web: #4670B7 Color CodesCMYK: C100 M87 Y43 K53RGB: R8 G30 B62Web: #081E3E Color CodesCMYK: C90 M79 Y55 K71RGB: R11 G21 B38Web: #0B1526 Color CodesCMYK: C4 M31 Y70 K0RGB: R242 G182 B100Web: #F2B664 Color CodesCMYK: C30 M20 Y12 K0RGB: R178 G187 B203Web: #B2BBCB 06 Only approved versions of the logo should be used, and examples of restricted usage are shown here. 1. Do not alter the logo. BrandGuide PRIMARYASSETS Logo Usage 2. Do not squeeze or stretch the logo. 3. Do not tilt or warp the logo. 4. Do not use logo over pattern. 6. Do not change the color of the logo. 5. Do not add drop shadow or effects. 8. Do not remove the circle around the 7. Do not outline the logo. 05 Primary color is navy and inverted to white on secondary colors. BrandGuide PRIMARYASSETS Logotype 04 To ensure maximum contrast, we’ve outlined the optimal pairings between our colors. Please use only these pairings to maintain our brand’sfresh look and feel. The crossed out pairings should be avoided at all times. BrandGuide PRIMARYASSETS Color Combinations 08